Nowadays, breaking photos is force of habit, and having a social media presence isn’t simply suggested – it’s important. And also though Twitter and facebook stay king as well as queen, Instagram is swiftly increasing in prominence as social networks’s place-to-be.
It’s no surprise, then, that Instagram is residence to several of the biggest brands on the planet, a number of which have built up millions as well as countless followers within Instagram’s population of over 400 million individuals.
It’s true: huge brand names have a benefit based on their existing stature and also online reputation, as well as these variables probably have a lot to do with exactly how these brand names attracted their Instagram adhering to.
Nevertheless, it’s clear that they’re doing a hell of a whole lot to keep these fans around and remain relevant in a system ruled mostly by people – 77 of Instagram’s top 100 accounts are professional athletes or celebrities.
Service Takeaway: You are more than your product
Professional athlete. Running. Just do it. These are words that come to mind when people hear “Nike”, as well as it’s the image the brand name has worked hard to produce as well as keep given that its inception in 1971. Every post on its Instagram web page enhances the concept that Nike is the go-to brand for professional athletes that are serious about their sporting activity. As a result of this, the brand name’s products – with today in the majority of shots – take a back seat to the Instagram web page’s genuine stars: the athletes.
It’s this human top quality of Nike’s images that enables it to prosper in linking its brand with an optimal or way of life that resonates with its target market. By revealing us the people – the life – behind your items, you have the possibility to market a way of life that makes certain to attract new followers everyday.