WHO WE ARE
Social Seed was founded in 2011 in response to a perceived lack of transparency in the video seeding market - and to provide agencies and brands with a quality amplification partner.
We have since grown to become one of the largest video amplification agencies, working with many of the world’s top media agencies, PR agencies, and brands.
Our publisher network is vast (over 1000 sites globally) and includes some of the world's top websites. Like the ones featured here...
HOW WE WORK
With 100 hours of video uploaded to YouTube every minute, we need to work hard to make yours stand out, even if it’s great content.
We take a strategic approach - analysing the audience that you want to target with your video and making sure that we hit it.
We will analyse the needs of your campaign, each campaign is unique so we’ll come up with a bespoke strategy outlining our approach to the campaign and the online destinations that we think will gain the most traction with your target audience.
Transparency is fundamental to our model. As well as providing detailed reports both during and upon the completion of the campaign, we will let you know our approach in advance. This means that before your campaign starts you will see a full list of the sites which we will use to amplify your video.
Our approach to video amplification is to editorialise brand content so that it blends into the publisher's platform and generates social sharing. We are 100% transparent with where video is placed – we will share live links of all placements as they go live throughout the campaign.
The key to a successful video campaign is ensuring that we target the right audience. Simply achieving your view target is pointless if the people who have watched your video are not relevant to your product. We can target by topic, geographic location, age, gender, and other demographic information.
Additional to 3rd party tracking (which we accept as standard), we use the Social Seed analytics dashboard to track your video campaign throughout, enabling us to analyse: sentiment, engagement, views, impressions, as well as all social shares. We’ll send weekly snapshot reports and a more comprehensive end of campaign analysis.
RECENT CASE STUDIES
VW asked us to amplify their Dogs video to a 25-45 male/female audience in the UK.
Back to school
Sainsbury’s tasked us with generating buzz and excitement around their 2013/2014 back to school range, the target audience was UK mums.
Nestle asked us to amplify their Curiously Cinnamon content to a young urban UK audience.
Some more of our partners.
We focus on distributing content not creating it, however our sister agency Breed & Craft are experts at all things creative and content. Get in touch if you’d like to chat about what they do and how.